Martin Lewis faces backlash after advising Britons to keep warm this winter by buying heated gloves, hot water bottles and electric blankets amid rising energy bills

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Mr Lewis published the advice on his website, MoneySavingExpert.Com, on Monday, under the title: 'Heat the human, not the home'.

Published: 20:22 GMT, 12 November 2026 | Updated: 20:27 GMT, 12 November 2026

Money saving expert Martin Lewis has come under fire after he advised cash-strapped Britons to purchase heated gloves, hot water bottles and electric blankets to fight rising energy bills.

The consumer rights activist had issued tips on how to keep warm amid the dropping temperatures and rising energy prices.

Mr Lewis published the advice on his website, MoneySavingExpert.com, on Monday, under the title: 'Heat the human, not the home'.

Written by MoneySavingExpert's Assistant Features Editor and commissioned by Mr Lewis, the article included tips such as purchasing USB gloves and heated insoles, as well as electric gilets and a microwaveable wheat bag.

The article also advised people to wear layers, have at least one hot meal a day, and consider buying a rug or bathmat.

But many people were angered at the advice, saying it provided 'poverty mindset' 'coping mechanisms' instead of addressing the cause of the issue of rising heating and gas bills in the UK.

One person wrote on social media: 'This is embarrassing, Martin. This poverty mindset is a massive problem.

'Instead of telling people to wear heated clothing we should be telling them to cut net zero insanity and high taxes.'

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