China's State-Owned Broadcasters Turn to AI Dramas as Short Videos Squeeze Traditional TV

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Mango's Journey to the West: The Sequel, an AI-generated fantasy drama inspired by the Chinese literary classic Journey to the West, became China's first AI-generated long-form…

(Yicai) Nov. 12 -- China's state-owned broadcasters are ramping up production of artificial intelligence-generated dramas and building dedicated content platforms as they seek to counter growing competition from mobile short-video services.

Mango Excellent Media, Wasu Media Network and Hicon Network Technology are among the companies developing AI-powered platforms to automate content creation, Yicai learned.

The push into AI dramas marks a shift in broadcasters' business strategies, but profitability remains uncertain as revenue-sharing mechanisms and consumer payment models are still evolving.

Several broadcasters have already begun putting these plans into action. Hunan province-based entertainment company Mango established an AI-generated content innovation center this year and launched a dedicated AIGC channel on its Mango TV streaming platform.

Mango's Journey to the West: The Sequel, an AI-generated fantasy drama inspired by the Chinese literary classic Journey to the West, became China's first AI-generated long-form series to air on a television station. It has also attracted advertisers, including title sponsors.

Hangzhou-headquartered cable television and digital media operator Wasu has developed an AIGC platform called Shihua that streamlines short-drama production from scriptwriting to regulatory review, enabling mass production of AI-generated dramas featuring lifelike human characters, animated comic dramas and other animations.

Jinan-based digital media services provider Hicon has developed an AI platform that automates film and television production from concept to finished product. It has also begun collaborating with Chinese technology giant ByteDance's short-drama app Hongguo and short-video platform Douyin on AI-generated animated comic dramas.

AI is changing not just how broadcasters produce content but also how they organize their businesses. AI has evolved from a cost-cutting tool into a technology reshaping film and TV production, Dong Min…

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