Massimo Group launches 1500 Series utility vehicles at SEMA

Résumé détaillé

Powersports manufacturer Massimo Group presented its Warrior 1500XD and Sentinel 1500 utility vehicles at the 2026 SEMA Show, attracting commercial fleet and dealer inquiries.

GARLAND, Texas, Nov. 10, 2026 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO) ("Massimo" or the "Company"), a manufacturer and distributor of powersports vehicles, UTVs, ATVs and innovative mobility solutions, today announced a strong market response following the official launch of its 2027 Warrior 1500XD and Sentinel 1500 HVAC Crew at the 2026 SEMA Show in Las Vegas.

The SEMA launch represented the next stage in Massimo's rollout of its new 1,499cc UTV platform following its soft launch at Equip Exposition in October.

Throughout SEMA, Massimo experienced significant interest in the new vehicles from prospective and existing dealers, fleet customers, vehicle upfitters, strategic partners and end users, reinforcing management's confidence in the market opportunity for the new 1500 Series.

Digital content featuring Massimo's SEMA presence and vehicle lineup has generated more than 400,000 views to date, significantly extending the reach of the launch beyond attendees physically present at the show.

"The response at SEMA was extremely encouraging from both a product and brand perspective," said Quenton Petersen, Chief Executive Officer of Massimo Group. "We had dealers interested in carrying the vehicles, fleet customers evaluating potential applications, upfitters discussing what could be built around the platform and consumers repeatedly asking us where and when they could buy one. That breadth of interest is exactly what we wanted to see from the official launch."

Massimo also secured additional exposure for the Warrior 1500XD through the SEMA New Products Showcase, one of the highest-traffic destinations at the SEMA Show for buyers, media and industry professionals seeking new products and technologies.

During the event, SEMA personnel informally told Massimo that the Warrior 1500 appeared to be one of the most popular products in the New Products Showcase, providing an additional indication of the level of attention generated by the vehicle during its official launch.

The…

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