Gastronomy, science and luxurious skincare: How Russian brands "Made in Russia" are changing the FMCG market

ملخص مفصل

Where the strict standards of the food industry meet high beauty technologies, a new class of premium care is born. Meet the products winning over the UAE under the "Made in Russia" brand

The modern consumer market of the UAE is undergoing a large-scale transformation, centred on a shift towards conscious consumption, eco-ethics and proven product efficacy. Amid an enormous assortment of products, the key selection criterion becomes not just the brand, but confirmed production transparency and a guarantee of high quality.

To provide consumers with a clear navigation tool and confirm the authenticity of exported goods, Russia created the national programme "Made in Russia." The voluntary certification system was developed specifically to confirm the highest level of Russian products and serves as an important mechanism for promoting Russian products on the international stage. The comprehensive assessment is carried out according to five key criteria: quality, reliability, uniqueness, environmental friendliness and organic origin.

For international audiences, the "Made in Russia" certificate serves as official proof that a product is genuinely manufactured in Russia and complies with both national and international standards. In the crowded retail landscape of the UAE, this certification helps consumers confidently distinguish authentic Russian goods from foreign alternatives and counterfeits.

The expansion of the "Made in Russia" programme has already demonstrated impressive international results. FMCG carrying the certification are steadily growing their presence on the shelves of leading retail chains across the UAE and the wider Middle East.

Two sectors are seeing the most dynamic growth in the region - food and beverages, and beauty, where ingredient purity and technological reliability are paramount.

The food sector is already well-established in the UAE’s largest retail chains, earning strong recognition from the region’s discerning consumers through uncompromised quality and clean ingredients.

The advanced skincare segment shows equally impressive momentum across the Gulf.

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