Best supermarket instant coffee in UK named — beats Nescafé and Douwe Egberts

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Save money on your shop by grabbing a supermarket own brand.

For millions of Britons, messing around with coffee beans or ground coffee, not to mention machines, filters or an aeropress, simply isn't worth the hassle, expense or time investment, and they regard instant coffee as a more convenient and economical option.

A supermarket's own-brand coffee has been crowned the finest in Britain, outperforming established specialist brands Kenco, Douwe Egberts and Nescafé. With those premium labels costing up to £8.35 for a 190g jar, switching to supermarket own-label alternatives could result in substantial savings. Which? — widely regarded as a leading UK consumer champion — assembled a panel of 68 coffee enthusiasts to taste-test 12 instant gold-roast style coffees. Here's how they fared.

Lidl Bellarom Gold - 61%: This emerged as the "least-enjoyed coffee of all", with only just over a third of tasters appreciating the flavour. Slightly fewer than half approved of the bitterness levels. £2.65 for 200g.

Ocado Gold Roast - 64%: Which? noted that half of the panel "felt this coffee had the right bitterness, but fewer were enamoured with its flavour". £3 for 200g.

Asda Gold Roast - 64%: Which? described this as a "cheap blend that looked and smelled good, but less than half were fans of the flavour or bitterness". £2.65 for 200g.

Sainsbury's Gold Roast - 65%: Fewer than half of the Which? panel were satisfied with its flavour, though bitterness levels received greater approval. £2.85 for 200g.

Morrisons Gold Roast - 65%: The Which? tasters said this one was "not bad, and a cheap option, but dropped marks for flavour, with a third finding it too weak". £2.65 for 200g.

Co-op Fairtrade Gold Roast - 67%: The coffee tasters said this one was "a reasonably well-liked brew with good ethical credentials" but added that "about half would have preferred a stronger coffee flavour". £3.55 for 200g.

Kenco Gold Indulgence - 68%: "While it wasn't the most favoured, Kenco's coffee was still well received by our tasters," said Which?

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