Starbucks boycott drags down E-Mart profits, sends shares sliding

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Starbucks Korea's quarterly sales plunged 16.2% as a nationwide boycott sparked by a marketing fiasco in May continued to take its toll, eroding third-quarter ...

A Starbucks outlet in Seoul (Courtesy of Yonhap) Starbucks is mounting an aggressive push into South Korea’s university districts, opening the largest number of campus-area outlets in a decade and rolling out youth-focused membership benefits as it seeks to reconnect with consumers in the

مطلع المقال، مقتطف من Korea Economic Daily. لقراءة المقال كاملًا، افتحه على موقع الناشر.