Kering eyes growth in country through jewelry, innovation

Résumé détaillé

French luxury group Kering SA will expand its jewelry business and tap into China's technological innovation to drive growth, as it adapts to changing consumer preferences and…

French luxury group Kering SA will expand its jewelry business and tap into China's technological innovation to drive growth, as it adapts to changing consumer preferences and seeks to deepen its presence in a market central to its global strategy.

Jean-Marc Duplaix, group chief operating officer of Kering and CEO of Kering Jewelry, said China remains central to the group's long-term strategy despite challenges facing the global luxury industry.

Speaking at the company's booth during the ninth China International Import Expo in Shanghai, Duplaix said Kering is placing greater emphasis on local decision-making, product innovation and closer engagement with Chinese consumers.

"China is one of the most innovative countries," he said, adding that technologies developed in China could increasingly be adopted across the group's global operations.

Having participated in the CIIE for the eighth consecutive year, Kering, the parent company of Gucci, Saint Laurent and Bottega Veneta, introduced Qeelin Gold, a new 24-karat gold jewelry offering that combines traditional Chinese cultural elements with contemporary designs.

Duplaix said Chinese luxury consumers are becoming more discerning, with purchasing decisions increasingly shaped by product authenticity, distinctive design and the quality of the shopping experience.

"Jewelry offers considerable growth potential as consumers increasingly purchase luxury products for themselves, placing greater value on craftsmanship, emotional connections and product quality," he added.

The group's jewelry division, launched in March, brings together Boucheron, Pomellato, DoDo and Qeelin, along with its manufacturing capabilities, to accelerate growth in the luxury jewelry market.

The expansion comes against the backdrop of China's sizeable gold jewelry market. Gold products generated 760 billion yuan ($113.84 billion) in sales in China in 2025, accounting for 77.7 percent of the country's jewelry market, said the Beijing-based Gems and Jewelry…

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