For creators, higher incomes mean more pressure to use AI

Résumé détaillé

A new survey found six-figure creators face more than three times as much pressure to use AI in their work as the lowest earners.

Content creators and music artists are feeling pressure to use AI, and the higher up the income ladder you go, the more acute it is. That's the key takeaway from a new survey, shared exclusively with Business Insider, which found six-figure creators and artists in the US were more than three times as likely (64%) to say they felt "large" or "very large" pressure to use AI, compared with the lowest earners (19%). That pressure rose steadily with income level. The findings come from Sapio Research, which surveyed 2,000 professional content creators and music artists in the US from March to April on behalf of Epidemic Sound, a music and sound platform based in Sweden.

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