Nestle bets on nutrition, pet care to drive China growth

详细摘要

Nestle is sharpening its focus on nutrition, pet care and healthy aging in China, while accelerating local product development, strengthening domestic sourcing and adopting…

Nestle is sharpening its focus on nutrition, pet care and healthy aging in China, while accelerating local product development, strengthening domestic sourcing and adopting artificial intelligence to revive growth in its second-largest market.

The Swiss food and beverage giant is seeking to capitalize on changing consumer preferences as Chinese shoppers increasingly balance demand for premium products with a greater emphasis on affordability, Kais Marzouki, CEO of Nestle China, said in an interview during the China International Import Expo in Shanghai.

Nestle's China business is "getting back into positive territory", he said, pointing to progress in adjusting its operations and product portfolio to a rapidly evolving market.

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