Nestlé Vietnam won big at MMA SMARTIES Vietnam 2026 with 17 awards

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The company won the awards across multiple categories at MMA SMARTIES Vietnam 2026 on October 29, recognising its contributions to marketing and creative communications. Nestlé V…

The company won the awards across multiple categories at MMA SMARTIES Vietnam 2026 on October 29, recognising its contributions to marketing and creative communications. Nestlé Vietnam was named 'Advertiser of the Year', recognising its efforts to drive innovation across multi-brand marketing activities, while its MILO brand took 'Most Resilient Brand of the Year'. The company also secured 15 awards across MILO, KitKat, NAN, NESCAFÉ, and MAGGI.

Binu Jacob, CEO of Nestlé Vietnam, said, “I am incredibly proud of our team and sincerely grateful to our partners for their continued support. Behind the recognition is a journey of learning, adaptation, and efforts to turn ideas into tangible value. What matters most to me is that our campaigns have successfully connected with consumers.”

He also expressed hope that these achievements would inspire young people in the advertising and creative industries to continue learning, exploring new ideas, and creating meaningful value for the community.

Among the 15 professional awards, brands within the Nestlé Vietnam family demonstrated a diverse range of approaches tailored to the specific challenges of their respective product categories.

MILO won a gold award in the 'Social Impact Marketing' category for its 'Unbenching an Active Generation' campaign, which highlights brand mission and social impact. Recognising that many children lack access to a diverse range of sports, MILO has joined forces with the community to encourage younger generations to participate in sporting activities.

In addition, MILO also scooped up three awards with its 'See Games Equal' campaign during the SEA Games in late 2025. By sharing the stories of young athletes pursuing less widely recognised sports, the campaign encouraged all athletes competing across different disciplines at the SEA Games.

Likewise, MILO’s 'Breaking the Urban Bias' campaign also won a bronze award in the 'Advanced Technologies Marketing' category.

Another brand KitKat implements its…

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