Beyond China's shopping festival: How Singles' Day shifts from local to global retail barometer

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BEIJING, Nov. 11 (Xinhua) -- Nearly two decades after its launch, China's Singles' Day shopping festival has become an increasingly influential event in global retail. Overseas…

BEIJING, Nov. 11 (Xinhua) -- Nearly two decades after its launch, China's Singles' Day shopping festival has become an increasingly influential event in global retail. Overseas brands and e-commerce platforms are adjusting their promotional schedules, supply chains and product launches to tap into the Chinese market.

Also known as Double 11 because it falls on Nov. 11, the annual online shopping carnival is one of the world's largest retail events. This year's edition, which has run for nearly a month, is set to conclude, highlighting a shift toward a wider range of services, smarter AI shopping assistants and more vibrant two-way trade through cross-border commerce.

During this year's event, major e-commerce platforms expanded their offerings beyond traditional consumer goods and discounts, giving greater prominence to services. JD.com showcased more than 100 service products for the first time, while Suning offered packages such as a 9.9-yuan (about 1.47 U.S. dollars) whole-house appliance inspection.

The trend reflects broader changes in China's consumer market, which is now driven by both goods and services. In the first three quarters of this year, service retail sales grew 4 percentage points faster than goods retail sales, making services a key source of incremental consumption.

A Beijing resident surnamed Feng said his Double 11 purchases included a two-day hotel package and a home cleaning card. "There are more and more services to choose from. Buying these packages on major platforms offers good value, and fulfillment and after-sales service are more reliable," he said.

Physical goods, however, remain a major part of the shopping festival. Sales of smartphones covered by government trade-in subsidies on Tmall surged more than ninefold, while transactions in categories such as maternal and infant products and home appliances on Taobao's on-demand retail platform grew more than 70 percent year on year.

Combined sales on China's major integrated e-commerce…

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