Europe · Markets & Finance · Journal du Net Économie

Qualité du trafic, CPC, CPM… Les retours de la première campagne de Bouygues Telecom sur ChatGPT

Published by Journal du Net Économie · France 1 d ago

Pour l'annonceur et Cosmo5, l'agence qui l'accompagne, ChatGPT est pertinent sur toutes les étapes de l'entonnoir de conversion. Sa valeur incrémentale reste cependant à prouver.

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Qualité du trafic, CPC, CPM… Les retours de la première campagne de Bouygues Telecom sur ChatGPT

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