PBBM: ASEAN must harness AI to drive regional growth, prosperity

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MANILA – President Ferdinand R. Marcos Jr. on Saturday called on the Association of Southeast Asian Nations (ASEAN) to maximize the use of artificial intelli...

AI-DRIVEN GROWTH. President Ferdinand R. Marcos Jr. delivers a video message during the ASEAN Business and Investment Summit (ABIS) 2026 held in Parañaque City on Saturday (Nov. 14, 2026). He urged ASEAN member states to harness artificial intelligence to drive inclusive growth and prosperity across the region. (Screenshot from PCO video)

MANILA – President Ferdinand R. Marcos Jr. on Saturday called on the Association of Southeast Asian Nations (ASEAN) to maximize the use of artificial intelligence (AI) to drive inclusive growth and prosperity across the region.

In a video message delivered at the ASEAN Business and Investment Summit (ABIS) 2026, Marcos urged governments and the business sector to work together in making AI accessible, affordable, and beneficial to businesses, particularly micro, small and medium enterprises (MSMEs).

“For MSMEs, we are advancing an approach that brings AI adoption together with training and practical support. Our aim is to help entrepreneurs spend less time on repetitive tasks, make better use of their resources, and reach more customers,” he said.

“An entrepreneur should have the opportunity to use these tools with confidence, supported by the skills to understand them and the safeguards to protect the businesses and its customers.”

Marcos emphasized the importance of capitalizing on technological advancements, noting that AI “is changing the way that we produce, discover, communicate, and work.”

He said the Philippines, as this year’s ASEAN chair, is advancing initiatives aimed at promoting the responsible use of AI to empower MSMEs and strengthen the health sector.

“In both areas, progress will require close cooperation among governments, businesses, researchers, and the people who will use these technologies every day. We must invest in our people as deliberately as we invest in technology. We must strengthen trust as we expand access. And we must ensure that innovation serves the public good,” he said.

For the health sector, Marcos…

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