Apps like DoorDash or Uber Eats rely on a small group of superusers, new federal data shows

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Federal Reserve survey data reveal DoorDash and Uber Eats growth relies on heavy delivery spenders while many US consumers sit out.

Delivery apps like DoorDash and Uber Eats are growing fast, thanks in large part to a group of superusers. Consumers in their mid-40s or younger who order hundreds or thousands of dollars worth of food a year for delivery appear to be a key customer base for the apps, according to data from the Federal Reserve's Survey of Consumer Finances. "Those are where probably most of their revenue is coming from," said Jeremy Horpedahl, an associate professor of economics at the University of Central Arkansas. "It's super important for them to retain those customers." The data also suggest that many people don't use delivery services at all, Horpedahl said.

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