Estados Unidos · Revistas de economía · Inc.

Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

Publicado por Inc. · Estados Unidos hace 1 h

Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls. The interesting part? The brand didn’t create it.

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Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

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Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

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