‘SURE Ka Na Ba?’ campaign launched to help Filipinos spot online scams

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MANILA – The Department of Justice (DOJ), along with other government agencies and private sector partners, launched the “SURE Ka Na Ba?” campaign against cy...

ANTI-CYBERCRIME CAMPAIGN. Justice Secretary Fredderick Vida (left) joins fellow government officials during the launch of the “SURE Ka Na Ba?” campaign against online fraud at the Department of Justice Office on Thursday (Nov. 12, 2026). The campaign aims to help Filipinos spot warning signs of online scams. (Photo by Benjamin Pulta)

MANILA – The Department of Justice (DOJ), along with other government agencies and private sector partners, launched the “SURE Ka Na Ba?” campaign against cyber fraud on Thursday.

The Department of Trade and Industry (DTI), the Bangko Sentral ng Pilipinas (BSP), and the National Telecommunications Commission (NTC), as well as private sector partners -- the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Smart Communications, Globe Telecom, Maya, DITO, and BPI joined the campaign, which involves the acronym S-U-R-E that stands for “spot, understand, report, and empower.”

"Through the National Prosecution Service and the Office of Cybercrime, we continue to strengthen our capabilities in cybercrime case build-up, prosecution, electronic evidence preservation, and international cooperation,” DOJ Secretary Fredderick Vida said during the event at the DOJ Office.

“In the context of cybercrime, where stolen money can disappear across borders in seconds, and perpetrators can operate anonymously from anywhere in the world, prosecution alone cannot be our only response. We must move upstream—from responding to cybercrime after it happens to preventing it before it occurs," he added.

Vida underscored the need to invest “not only in investigation and prosecution but also in public awareness, cyber safety education, early intervention, and empowering our citizens to recognize and avoid online threats.”

“This is precisely the purpose of the initiative we are launching today through the Department of Justice–Office of Cybercrime. Through this campaign, we aim to equip Filipinos with the knowledge and practical skills to recognize the warning signs of…

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