LAVAZZA CALENDAR 2027 - ALWAYS A PLEASURE. Jim Goldberg, Alex Majoli and Paolo Pellegrin take viewers on a photographic journey through New York, Lisbon and Hong Kong

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...In a world moving at a relentless pace, time seems to slip away, apparently unstoppable. Yet all it takes is a moment's pause to break the spell and realise that a small moment…

...In a world moving at a relentless pace, time seems to slip away, apparently unstoppable. Yet all it takes is a moment's pause to break the spell and realise that a small moment of pleasure can change the rhythm of the day...

NEW YORK, Nov. 13, 2026 /PRNewswire/ -- Three photographers, three cities, four moments of the day and fifteen images come together to portray an experience that is both universal and deeply personal: the pleasure held within a single moment.

In its thirty-fifth edition, the 2027 Calendar continues Lavazza's exploration of the concept Pleasure makes us human, reflecting on the pleasure found in a single moment. Once again creatively directed by the agency Armando Testa, this year's edition is titled Always a Pleasure. Three leading Magnum Photos photographers—Jim Goldberg, Alex Majoli and Paolo Pellegrin—captured the story in three extraordinary locations: New York, Lisbon and Hong Kong. From the first light of morning into the evening, the images trace coffee's journey through places, people and everyday situations. It takes on different forms yet remains instantly recognizable as a daily ritual.

The project is celebrated in the exceptional setting of the Guggenheim Museum in New York. Lavazza has supported the cultural institution Lavazza has supported since 2014.

Speaking about the Always a Pleasure concept, Francesca Lavazza, Board Member of the Lavazza Group, said: «For more than thirty years, the Lavazza Calendar has provided a meeting place between our identity and the independent vision of artists. With 'Always a Pleasure', we invited Jim Goldberg, Alex Majoli and Paolo Pellegrin to reflect on pleasure in contemporary life: different latitudes and cultures, one shared human geography. Their visual languages are profoundly different, yet they share an ability to capture what unfolds between people, in spontaneous gestures and seemingly ordinary moments.

Michele Mariani, Executive Creative Director at Armando Testa, also highlights the…

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