Has Finland just solved our biggest dating problem?

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The Finnish tourism board is flying 16 singles halfway around the world for a group dinner dates, so just what ... Read More The post Has Finland just solved our biggest dating…

Finland is flying 16 singles halfway around the world for a group dinner date. It’s a wonderfully excessive idea, but I reckon the Finns might be onto something.

There’s a new contender for the world’s best wingman, and it’s the Finnish tourism board.

While your friend’s husband is still trying to remember the name of that single bloke at work he promised to introduce you to, Finland is offering 16 international singles a four-day holiday, complete with sightseeing and a group dinner date with single locals.

I admire the commitment. My girls’ group chat can barely agree on a weekend away, yet Finland has managed an international excursion on behalf of other people’s love lives.

And apparently it’s a national hobby. Earlier this year, a Finnish supermarket chain introduced pink baskets so single shoppers could signal they were open to being approached.

Which raises a fair question: how did introducing two people who might fancy each other become such a bloody production?

Finland obviously wants tourists. But it’s hilarious that getting singles into the same room has become a selling point for an international holiday when we struggle to manage it at home.

By your thirties, you can have a packed social life and still meet almost nobody you’d want to date. Your friends are wonderful, and their partners are lovely, but you’ve all been having variations of the same dinner for five years. Nobody’s bringing anyone new.

On the rare occasion you meet someone interesting, you’re left guessing whether they’re single or would appreciate you making a move.

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