Grundfos bullish on China's pump market

Résumé détaillé

Photo provided to chinadaily.com.cn] Danish pump and water solutions provider Grundfos is shifting its focus in China from selling standalone pumps to delivering integrated…

Danish pump and water solutions provider Grundfos is shifting its focus in China from selling standalone pumps to delivering integrated pumping systems, as customers place greater emphasis on operating costs and comprehensive system performance, a senior executive said.

The shift comes amid intense competition in China's pump market. In its latest China annual business review, Grundfos cited price competition and pressure on margins, highlighting the need to offer customers measurable benefits through technology.

"Chinese customers increasingly want lower lifecycle costs, reliable operation and simpler management," said Robin Konijn, vice-president and head of solutions and marketing for commercial building services at Grundfos, in an interview with China Daily.

The company's latest products illustrate how it is connecting individual pumps to wider building systems. At the ninth China International Import Expo in Shanghai, Grundfos launched four products for the Asian market, including the TPE3 intelligent in-line pump for commercial buildings and district energy systems that supplies heating or cooling to multiple buildings.

The TPE3 adjusts pumping to demand and connects to building management systems, allowing it to operate within a coordinated heating and cooling system, driving more efficient use of both water and energy, the company said.

Its presence at the CIIE has translated into commercial orders. Grundfos' GENIECON pump-control system, introduced at last year's expo, combines control of multiple pumps with monitoring and connectivity. It has received orders this year, including for a domestic water supply project at a China Mobile communications facility, Konijn said.

The company has attended all nine editions of the CIIE and supplies equipment for the air-conditioning system at its venue, the National Exhibition and Convention Center in Shanghai.

The broader challenge for such systems is to meet several operating requirements at once.

"Liquid cooling is not…

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