Gong Cha shifts focus to sustainable growth after expansion plans stall

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New Zealand’s largest bubble tea franchise is targeting sustainable growth over the next few years after rapid expansion helped the business burst into the market. Founded in…

Gong Cha is a global bubble tea brand with more than 2100 stores across 28 countries worldwide.

New Zealand’s largest bubble tea franchise is targeting sustainable growth over the next few years after rapid expansion helped the business burst into the market.

Founded in Kaohsiung, Taiwan in 2006, Gong Cha is a global bubble tea brand with more than 2100 stores across 28 countries worldwide.

The company has been in New Zealand for more than a decade, with 30 locations, including 18 in Auckland and 12 in other regions.

Bubble tea, or boba, is a tea-based drink made with soft tapioca balls called pearls. Created in Taiwan in the 1980s, the beverage has gained popularity around the world.

The company has many competitors in the New Zealand market, including Taiwanese competitor CoCo and Auckland-founded businesses HuluCat and Teaser.

But the industry has new competition from one of New Zealand’s largest food and beverage businesses – McDonald’s.

The company recently launched an expanded range of “refreshers”, seemingly targeted at tapping into the growing category, albeit for a more mainstream audience.

Speaking to the Herald, Gong Cha New Zealand general manager Marcus Teh said the business had always provided customers with high-quality products and innovations.

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