The SPUR Coalition

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London, UK – A global coalition established to prevent AI companies from misusing or profiting from media organisations’ content without their permission has today announced its largest expansion to date.

The Standards for Publisher Usage Rights (SPUR) coalition has welcomed over 40 new members into its ranks, including The New York Times, Agence France-Presse, The Atlantic, The Observer, and The Economist, as well as major organisations such as Brazil’s National Association of Newspapers (ANJ), Argentina’s Asociación de Entidades Periodísticas Argentinas (ADEPA) and Mexico’s Alianza de Medios.

The expansion of the coalition – which launched in February – sees the total number of members surpass 80 and represent more than 20 countries globally. The new publishers join the BBC, Financial Times, Guardian Media Group, Mediahuis, Sky News, Telegraph Media Group, the Associated Press, and CMA Media, who form the Coalition’s founding members.

To achieve this, SPUR is creating the industry-wide standards and technical systems needed to keep publishers in control of their content and enable platforms to stay on the right side of regulations. This includes developing a shared language to track how AI models use content, building evidence of unauthorised and illegal content use, and leveraging the power of the collective to call out bad actors and champion better ways of working.

SPUR recently published its Content Telemetry Standard – a market first move to create a standardised process by which AI agents and model builders record how they use media content and report that usage back to publishers. The Standard defines a common language to help navigate this new information economy; laying down a critical foundation upon which a fairer market can be built.

The coalition is now working with industry partners to ensure this industry-wide framework is implemented effectively, as well as developing agent tooling that allows AI companies to easily adopt the measures it sets out…

David…

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