US stocks a tap away: How Indian trading apps are changing investment habits

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Major Indian stockbroking apps began making it easier for retail investors to buy US stocks last month. Experts tell CNA the move could reshape investment habits as Indians seek…

Major Indian stockbroking apps began making it easier for retail investors to buy US stocks last month. Experts tell CNA the move could reshape investment habits as Indians seek global opportunities, but warn of risks and potential implications for domestic markets.

BENGALURU: For eight years, Bengaluru-based recruitment professional Jishnu Banerjee has invested in Indian stocks through online brokerage Zerodha. Now, the 40-year-old is considering adding shares in companies based in the United States such as Apple and Meta to his portfolio.

“It's good to have the option to diversify. It shouldn't matter whether the Indian market or the US market is doing better. I would want to diversify regardless,” he said.

His interest comes as some of India's biggest stockbrokers make it easier for millions of existing customers to invest in US companies.Three major Indian stockbrokers - Groww, Zerodha and Angel One - began rolling out services allowing customers to invest in US stocks in October.

Previously, Indian investors typically had to use specialist platforms to buy US stocks, with overseas money transfers often involving extra fees and delays.

The new services - introduced after Indian regulatory reforms in 2025 eased access to overseas markets - allow customers to invest through familiar apps, although currency-conversion costs and international transfer requirements remain.

The growing interest in US stocks comes as Indian equities lag behind Wall Street, with India's benchmark Nifty 50 index falling nearly 12 per cent in the first ten months of 2026, while the US S&P 500 gained about 11 per cent.

Together, Groww and Zerodha accounted for nearly 44 per cent of active retail user accounts on India's National Stock Exchange in September.

Harsh Jain, Groww’s co-founder and chief operating officer, told CNA that the launch reflected growing interest among Indian retail investors in global industries, including artificial intelligence, semiconductors, robotics and electric…

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