Motom Sets a New Standard for Brand-and-Retailer-Owned Creator Commerce Programs with Launch of Opportunities

Résumé détaillé

Campaigns anchored in proven creator performance data and driven to creator storefronts lifted conversion 86% over prior benchmarks. Opportunities builds that model into the…

Campaigns anchored in proven creator performance data and driven to creator storefronts lifted conversion 86% over prior benchmarks. Opportunities builds that model into the platform.

NEW YORK, Nov. 12, 2026 /PRNewswire/ -- Motom, the technology and services company powering brand-and-retailer-owned creator commerce, today launched Opportunities, bringing creator campaigns inside the brand-and-retailer-owned creator commerce system. Motom Opportunities is a campaign management module that runs paid and gifting creator campaigns inside a brand or retailer's own creator program, from outreach to payment. Campaigns drive to the creator's storefront or product affiliate shortlink, with the ability to compare paid and organic sales.

Opportunities completes a year of releases built around one idea: the brand or retailer owns the program. The new standard has three parts: storefronts and first-party data the brand owns, a dedicated creator base that keeps performing, and campaigns tied to revenue, backed by a team of creator experts who serve as an extension of their team. Founded by veteran retail and media operators, Motom built for this shift before the market caught up.

Marketers and their agencies plan and execute campaigns in their Motom Admin Portal and offer campaigns to creators selected on their content, historical sales performance and overall level of program activity. Creators receive announcements and offers in the new Opportunities tab of the brand or retailer's Creator Portal dashboard, with full data visibility for both sides.

Paid content and gifting campaigns send shoppers directly into a contextual shopping experience curated by the creator, on the brand or retailer's own site, instead of a third-party platform. Campaigns using creator performance data and this storefront approach recorded conversion rates 86% above prior paid campaign benchmarks.

Brands build a pipeline of campaign-ready creators who already sell, across paid and gifting campaigns, and see…

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