TikTok, ICC launch digital commerce labs to boost SMEs e-commerce

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ACCRA, Nov. 11 (Xinhua) -- TikTok and the International Chamber of Commerce (ICC) on Tuesday launched digital commerce labs in Accra, the Ghanaian capital, to equip small…

ACCRA, Nov. 11 (Xinhua) -- TikTok and the International Chamber of Commerce (ICC) on Tuesday launched digital commerce labs in Accra, the Ghanaian capital, to equip small businesses with digital skills and tools.

The global initiative, aimed at unlocking digital commerce opportunities for small businesses in selected markets across Latin America, Africa, and Southeast Asia, will also enable small businesses to expand market access, increase revenue, and build long-term resilience.

"We are lowering the barriers to access to entry and connecting businesses to customers far beyond their immediate communities," Tholoana Ncheke-Mahlaela, TikTok's head of Government Relations and Public Policy for Southern Africa, said during the launch.

Ncheke-Mahlaela added that it is important to strengthen the growth of small and medium enterprises (SMEs), as they are pivotal to creating employment, entrepreneurship, and inclusive Economic activity.

"As Ghana advances its transformation, focused on digital and private sector development priorities, equipping businesses with practical digital capabilities is therefore essential, and we see the Digital Commerce Lab as a meaningful contribution to this ambition," she stressed.

"TikTok and ICC are together bringing complementary strengths to a critical business, with a platform where businesses can tell their stories, showcase their products, discover new audiences," she added.

Mohamed Samara, acting chair of ICC Ghana, said the labs would provide space for testing ideas, where policymakers and entrepreneurs share the same platform, and where Ghana's digital trade agenda is shaped by people who live it every day.

"Ghana's economic growth will depend significantly on how effectively we harness technology to create businesses, expand markets, and generate employment," said Deputy Minister for Communication, Digital Technology and Innovations Mohammed Adams Sukparu at the launch. ■

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