United States · Financial press · Barron's

Coca-Cola’s KFC Win Is About More Than Soda

Published by Barron's · United States 10 h ago

Coca-Cola’s KFC agreement adds little to revenue, but shows how marketing, exclusive drinks, and technology can help win restaurant accounts.

MarketNews shows the headline and summary published by the outlet. The full article is on the publisher's website. (www.barrons.com)

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