Purple Group posts record R150.2m profit

Résumé détaillé

Group CEO Charles Savage described the results as the 'best year in the group's history'.

Purple Group, the owner of online investment platform EasyEquities, has made a R150.2 million profit before tax, a rise of 36%, with CEO Charles Savage describing it as the “best year in the group’s history”.

The 2026 full-year results to end-August show assets under management at EasyEquities rose 32.8% to R107.2 billion.

The app, which makes investing accessible to anyone, saw retail client inflows increase by 51.1% to R16.81 billion, up from R11.12 billion in the 2025 financial year.

EasyEquities now has 1.3 million active clients, up 14.8%, and 237 074 people funded an account in 2026 for the first time. Clients earned approximately 11.4% net of fees, a fall from 20.5% in 2025, as market conditions have been much more subdued in 2026 than in 2025.

“Three years ago, Easy Group spent R241 million to earn R238 million and lost R44 million. This year it spent R328 million to earn R516 million and made R161 million.”

Each active retail client now brings in R311 a year and costs R165 to serve, leaving R146. In the 2023 financial year, it left R2. Clients who joined in 2014 now bring in R1 256 a year.

The EasyEquities app is embedded in the Discovery Bank and Capitec banking apps; Discovery clients grew assets by 109%, with Capitec clients growing assets by 57%.

Absa Bank added the app in October, after year-end and in the first weeks, more than 16 000 people registered and nearly 6 000 funded their accounts.

Revenue at EasyCrypto, which includes the EC10 Token – an index-tracking strategy covering top crypto assets by market capitalisation, fell 38.5% to R40.2 million and its profit before tax fell almost 40% to to R31.6 million, and institutional activity-based revenue fell 13.9%.

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