Europe · Markets & Finance · Challenges

EXCLUSIF. « DS n’est pas premium » : la stratégie à contre-pied du nouveau patron pour relancer la marque tricolore

Published by Challenges · France 2 h ago

Depuis peu DS, marque haut de gamme de Stellantis, a rejoint le giron de Citroën. Xavier Chardon, directeur général des deux labels, compte transformer la marque et la…

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EXCLUSIF. « DS n’est pas premium » : la stratégie à contre-pied du nouveau patron pour relancer la marque tricolore

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