Beauty Pioneers Victoria Jackson and Bill Guthy Take the Helm at No Makeup Makeup®

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Guthy-Renker co-founder assumes his first beauty brand leadership role outside the company he built, joining Jackson, the originator of the no makeup makeup movement, to…

Guthy-Renker co-founder assumes his first beauty brand leadership role outside the company he built, joining Jackson, the originator of the no makeup makeup movement, to accelerate the brand's next chapter of growth.

LOS ANGELES, Nov. 11, 2026 /PRNewswire/ -- No Makeup Makeup®, the skin-first, tech-led color cosmetics brand founded by industry pioneer Victoria Jackson, today announced a new chapter in its evolution, with Jackson assuming the role of Executive Chair and Chief Creative Officer and her longtime business partner and husband, Bill Guthy, co-founder of Guthy-Renker, stepping into the role of Chief Executive Officer. This marks the first time Guthy will take an active leadership role in a beauty brand outside the Guthy-Renker portfolio. No Makeup Makeup remains an independent company, with Guthy joining in his individual capacity as CEO.

Jackson pioneered the no makeup makeup movement in 1986, decades before minimalist beauty became a defining industry trend. Her namesake cosmetics brand went on to generate more than $1 billion in sales, helping revolutionize how beauty products were marketed and sold directly to consumers. Guthy co-founded Guthy-Renker in 1988, building one of the world's most successful direct-to-consumer businesses and helping launch and scale iconic beauty brands, including Proactiv, Meaningful Beauty and IT Cosmetics.

The leadership transition comes at a pivotal moment for No Makeup Makeup. In its first full year, the brand achieved eight-figure revenue and built a growing community of more than 200,000 customers, demonstrating strong consumer demand for its skin-first approach to beauty. The brand has earned national recognition while expanding its presence across direct-to-consumer, QVC, Amazon, and emerging digital commerce channels.

At the heart of No Makeup Makeup is Jackson's enduring philosophy that less is best, brought to life through innovative, skin-first formulas designed to enhance rather than conceal natural beauty.

As…

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