AI empowers Kuwait startups to compete with larger businesses

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KUWAIT: Artificial intelligence is helping businesses identify potential customers, reach decision-makers and generate sales opportunities, giving smaller ...

KUWAIT: Artificial intelligence is helping businesses identify potential customers, reach decision-makers and generate sales opportunities, giving smaller companies greater scope to compete with larger rivals without substantial marketing budgets, according to AI lead generation specialist Mohamed Rachidi. Lead generation involves identifying individuals or businesses likely to need a product or service and starting conversations with them. While the practice is longstanding, Rachidi said growing competition for customers’ attention has made a targeted approach increasingly important.

“Attention is now the scarcest resource in business. Inboxes are overflowing, ads keep getting pricier, and people instantly ignore anything that feels like a sales pitch,” he said. A strong product or service alone is insufficient if a business cannot reach the right audience, he added. “If the right people never hear about you, the business that reached them first wins.” Traditional approaches often involved buying contact lists and approaching large numbers of people with little indication of their interest. AI allows companies to narrow their search by analyzing business activities and identifying signs of potential demand, Rachidi explained.

These signals can include recruitment, expansion plans, new branches or outdated operational systems. AI tools can examine thousands of businesses, help prepare personalized messages and handle initial inquiries before passing more substantial discussions to employees. “In the GCC, we’re still early, and that’s exactly the opportunity,” he said. Rachidi said many regional businesses use AI for basic tasks, such as website chatbots and social media content, while fewer apply it specifically to finding prospective customers and identifying those responsible for purchasing decisions.

Successful outreach depends on selecting the right audience, he stressed. A company supplying healthy school meals, for example, would benefit more from contacting…

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