Putting a new spin on smiles: Inside the Melbourne dental practice rethinking patient experience

Résumé détaillé

Dr Madeline Sinclair is putting a fresh spin on dentistry, combining wellness and preventative care with cutting-edge technology. But building her dream practice hasn't been without its challenges.

Unlike most children, Dr Madeline Sinclair enjoyed going to the dentist growing up.

“I’d spend five or 10 minutes brushing my teeth before going to the dentist to make sure he was impressed,” Dr Sinclair tells SmartCompany. “I had really crooked teeth as a kid. So I ended up seeing an orthodontist and ended up with straight teeth. It reinforced my enjoyment of going to the dentist.”

Years later, she became a dentist herself. After being at the same practice for 20 years, she began to reconsider what she wanted her career to look like.

“I thought ‘It’s time for a change,’” she says. “So I started working at a few different practices but nothing was really resonating with the vision that I had on how I wanted to practise dentistry.”

Dr Sinclair envisioned a practice where patients were given time, their concerns were heard and oral healthcare was approached as part of their overall wellbeing.

By continuing, you agree to our Terms & Conditions and Privacy Policy.

In 2024, that vision became Dental Wellness Studio, a boutique dental practice in Melbourne combining state-of-the-art technology with a holistic, patient-centred approach.

Dr Sinclair shares how she set up the practice, a surprise setback and how she used her American Express® Gold Plus Business Card to her benefit.

Located in a former heritage home in Kew, Dental Wellness Studio is deliberately styled to feel calming and welcoming. A lounge seating area greets guests with a herbal tea cart, charging station and wellness menu, all designed to help patients feel at ease before they even step into the treatment room.

Début de l'article, extrait de SmartCompany. Pour lire la suite, ouvrez l'article chez le média.