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Marketing: GWA-Geschäftsführer Ralf Nöcker über Entscheidungen im Digitalzeitalter

Published by Manager Magazin · Germany 9 h ago

Warum werden Werbekampagnen gestartet, obwohl niemand genau weiß, was sie bewirken sollen? Und warum wird im Marketing gekürzt, sobald die Wirtschaft schwächelt? Ralf Nöcker,…

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