Estados Unidos · Revistas de economía · Inc.

Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers

Publicado por Inc. · Estados Unidos hace 4 h

From ashwagandha calm drops to 120mg cold-brew tea cans, functional beverage brands are pitching to a bifurcated consumer base. Here is why positioning for specific need states is…

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Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers

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Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers

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