Emily Frazer addresses Champion of Champions changes: ‘You’re never going to please everyone’

详细摘要

There has been a new look to Champion of Champions coverage this week (Picture: Shutterstock) Champion of Champions has become a testing ground for innovations in snooker and…

Champion of Champions has become a testing ground for innovations in snooker and Matchroom’s Emily Frazer is pleased with the ‘fresh’ look this week.

The event ditched the traditional shirts, waistcoats and bow ties some years ago, instead going for t-shirts with names, nicknames and logos on.

This season we have seen a change in the way the tournament is presented, with a big screen on the arena floor, with pundits dancing over it to show how shots could and should have been played.

Frazer, the CEO of Matchroom Multi Sport, tells Metro of the new way of presenting the punditry: ‘It’s just fresh.

‘It brings the viewers a bit more into it because it’s more open. Listen, opinions are very different and everyone has their own, but I personally feela studio is very closed-off. You feel like spectators in the audience are completely separated from a studio.

‘Whereas this set-up you’re at arm’s length and also if you’re tuning in at home, that open studio brings a bit more atmosphere in. The crowd can engage a bit more.

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‘Steven Hallworth and Abigail Davis have been phenomenal on their analysis, where they’ve been really utilising the screen. I think it just gives a different feel to it and that’s what we’re about.

‘We’re about trying to find new ways, new ideas, how do we keep the viewers engaged and how do we also draw a new audience in?’

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