Waitrose releases unseen clip from 2026 Christmas advert: ‘Didn’t know it could get better’

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Waitrose has revealed an unseen clip from its 2026 Christmas advert with Alex Hassell after the Rivals star was dumped by Keira Knightley.

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Waitrose has taken the 2026 Christmas advert race by storm, creating a beautiful sequel to last year’s rom-com story with Keira Knightley and Joe Wilkinson.

The latest instalment of their unlikely pairing came with a twist. Despite their whirlwind romance, at the beginning of the new short film, Keira is about to marry someone else, a posh Lothario played by Rivals heartthrob Alex Hassell.

In the end, Keira and Phil (played by Joe Wilkinson) get back together with the help of Phil’s succulent beef Wellington, which he essentially chucks down the aisle at Keira’s feet as he strives to win her back.

This leaves Alex’s jilted groom Hugo Bunty-Griffin unexpectedly single – but in a new unseen clip released by the supermarket, he’s wasting no time in getting back into dating, going as far as to take selfies for his dating app profile while still at the wedding venue in his suit.

The clip opens with Hugo lounging on a bench outside, trying to strike the perfect pose in his suit trousers and waistcoat.

After snapping a photo, he takes a look at the result, moaning at himself for ‘trying too hard’. ‘Just keep it smoking,’ he adds, before giving another pout to the camera.

Happy with his second attempt, he begins adding text to his profile, which reads: ‘Previously dated Keira Knightley, now looking for the one.’

We’re granted a glimpse of his profile, which he’s made on a dating app called ‘Two Peas’.

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