Brewers spend N207bn on marketing to defend shrinking beer market

Résumé détaillé

Nigeria’s major brewers increased marketing expenditure by 23 percent to N207 billion in the nine months to September 2026, outpacing…

Chinwe Michael is a Nigerian business journalist and media professional with over 4 years of experience covering companies, financial markets, banking, fintech, economic policy, financial inclusion, and corporate affairs. She currently leads the Companies & Markets desk at BusinessDay, where she drives coverage of Nigeria’s corporate and capital markets, translates complex financial data into accessible stories, and mentors younger journalists. Prior to that, she was the head of the financial inclusion/fintech desk.

Début de l'article, extrait de BusinessDay. Pour lire la suite, ouvrez l'article chez le média.