From pickles to fish farming: 3 farmers show how innovation can transform agriculture

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Three agricultural innovators shared their experiences at the Bharat Agriculture Conference 2026. Their ventures showed how value addition, diversification and practical changes can improve rural incomes.

Agricultural innovation and entrepreneurship can open new avenues of income for farmers, as the journeys of three successful entrepreneurs demonstrate. While one woman started making pickles with just Rs 500 and went on to build a business worth crores, another entrepreneur expanded his fish farming operations from five acres to nearly 300 acres.

A farmer from Uttar Pradesh, meanwhile, experimented with alternative fertilisers to improve potato production. The three entrepreneurs shared their experiences at the India Today Group's 'Bharat Agriculture Conference 2026', highlighting how innovation and value addition can transform traditional farming into profitable ventures.

Starting a successful business does not always require substantial capital. Krishna Yadav, an agricultural entrepreneur from Haryana, is an example of how determination and innovation can help build a thriving enterprise despite limited resources.

Once forced to sell vegetables by the roadside to support her family, Yadav now runs 'Shri Krishna Pickles', a brand that produces more than 250 products, including pickles, chutneys and preserves. Her business reportedly has an annual turnover of over Rs 5 crore.

Yadav said she initially managed household responsibilities after marriage while her husband worked in a job. However, meeting household expenses and paying for their children's education became difficult. Her husband purchased a vehicle to start his own business, but the decision resulted in financial losses for the family. Concerned about her children's future, Yadav decided to find a way to earn money herself.

After her husband moved to Delhi, the family leased agricultural land and started growing vegetables. However, they struggled to get good prices for their produce in the market. Despite their hard work, they often had to sell vegetables at low rates. This prompted Yadav to explore ways to add value to their agricultural produce.

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