Briscoe Group Transforms Retail Supply Chain with Argon & Co

Résumé détaillé

Global management consultancy Argon & Co has partnered with Briscoe Group, the retailer behind Rebel Sport and Briscoes Homeware, to transform its New Zealand supply chain...

Global management consultancy Argon & Co has partnered with Briscoe Group, the retailer behind Rebel Sport and Briscoes Homeware, to transform its New Zealand supply chain through a new distribution centre in Drury, South Auckland, and a demand-led replenishment model.

The new model aims to improve how inventory is managed and distributed across stores, addresses a longstanding challenge for the retailer. Despite holding significant stock in stores throughout its network, Rebel Sport’s on-shelf availability was lower than desired, with the new model designed to lift the top 6 suppliers to 90 per cent.

“Briscoe Group had plenty of inventory in its network, but too much of that stock was sitting in the wrong places. The opportunity was to change that so stores didn’t need to double as warehouses and could instead use their space to give customers more choice and product availability,” said…

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