WeSalute Elevates Veterans Day with New Wholesale Travel Platform and Secure Year-Round Benefits

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Leading Public Benefit Corporation Delivers "A Real Thank You®" Year-Round Through Tiered Loyalty, Advanced Identity Verification, and Expanded Service Eligibility CHEYENNE, Wyo.,…

Leading Public Benefit Corporation Delivers "A Real Thank You®" Year-Round Through Tiered Loyalty, Advanced Identity Verification, and Expanded Service Eligibility

CHEYENNE, Wyo., Nov. 11, 2026 /PRNewswire/ -- WeSalute the nation's premier service recognition and verification platform, today announced significant enhancements across its brand partner ecosystem and digital platform infrastructure. Founded by Vietnam combat veteran Scott Higgins and his spouse Lin Higgins, WeSalute was created to transform seasonal, one-day holiday promotions into tangible, year-round respect, recognition, and financial rewards for those who serve.

"Service recognition shouldn't end when the uniform comes off, nor should it be limited to the battlefield," said Scott Higgins, Co-Founder and Board Chair of WeSalute. "Our mission is to ensure that every individual who commits their life to serving others receives A Real Thank You®— with meaningful and secure-to-redeem offers that recognize their service every day of the year."

Each November, businesses across the country introduce special promotions and offers for veterans and active-duty military personnel. These initiatives can provide valuable recognition, but the recognition of veterans, active-duty military, and other frontline heroes' needs does not need to begin or end on Veterans Day.

Military service can impact many aspects of daily life, from career transitions and family responsibilities to travel and household expenses. The WeSalute program provides consistent access to benefits and ensures that appreciation remains meaningful long after the rush of November 11 Veterans Day discounts.

WeSalute has built its membership benefits program around connecting eligible members with member savings it creates along with its participating brands. Its approach reflects the idea that recognition should be an ongoing commitment, not a single one-day gesture.

The company also emphasizes transparency in how exclusive service-related benefits are…

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