Brazil firm picks Tamil Nadu over Andhra for Rs 2,000-crore manufacturing unit

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WEG has selected Dharmapuri over Andhra Pradesh's Kuppam for its proposed manufacturing investment. The project strengthens Tamil Nadu's push for global investment and balanced regional industrial growth.

Brazilian electrical equipment manufacturer WEG has chosen Tamil Nadu over Andhra Pradesh for a proposed global manufacturing investment of approximately Rs 2,000 crore in Dharmapuri, with the project expected to generate around 3,000 employment opportunities.

The decision comes after Andhra Pradesh actively pitched Kuppam to secure the investment. Tamil Nadu eventually emerged as the company's preferred destination following multiple rounds of discussions with the state's Industries Department and Industries Minister Selvi S. Keerthana.

The Tamil Nadu government said the development comes amid growing speculation and political claims about investments shifting from Tamil Nadu to Andhra Pradesh. It said WEG's decision to establish its manufacturing investment in Dharmapuri was significant in this context, as the state secured the proposed expansion despite competing offers from neighbouring states.

The company's decision followed a series of engagements between its leadership and Tamil Nadu's Industries Department, which pursued the investment through multiple stages.

The process began on July 6, 2026, when the WEG team held an initial meeting with the leadership of Guidance, Tamil Nadu's investment promotion agency. This was followed by a customised investment pitch highlighting the state's manufacturing ecosystem and industrial capabilities.

On July 21, the company representatives visited the proposed investment location to assess the site. A follow-up meeting with the Additional Chief Secretary, Industries, was held on August 18.

The final round of discussions took place on October 16 in Bengaluru, where Industries Minister Selvi S. Keerthana met WEG's leadership. Following this meeting, the company confirmed its preference for Tamil Nadu.

Beyond the proposed Rs 2,000-crore investment, the project's location in Dharmapuri is significant for the state's regional industrial development plans.

The manufacturing facility has the potential to generate approximately 3,000…

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