UK’s Cheval Collection launches new Dubai project in expansion push

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Cheval Collection, the UK-based luxury hospitality firm, has launched a new development in Dubai, with plans to expand in the UAE and the region as property demand increases. The…

Cheval Collection, the UK-based luxury hospitality firm, has launched a new development in Dubai, with plans to expand in the UAE and the region as property demand increases.

The project in Dubai South will have 98 serviced hotel apartments ranging from studios to three-bedroom units, and 95 one, two and three-bedroom branded residences. It is scheduled to open in 2030.

Cheval South Bay is the fourth development for the company in Dubai and its sixth in the Middle East. It has two more under-construction properties being built in Saudi Arabia.

UK’s Cheval Collection plans Saudi projects as kingdom opens to foreign buyers

Sales for Cheval South Bay are expected to start next year. Prices and the total value of the project have yet to be disclosed.

“Announcing this project today shows what our confidence is like in Dubai, our confidence in the UAE, and our confidence in the wider GCC [Gulf Co-operation Council],” Nick Pilbeam, Cheval Collection’s chief commercial officer, told The National.

“Cheval already operates two properties in Dubai, Cheval Maison The Palm, Cheval Maison Expo City Dubai … in the last six months, in the current situation, they've [performed] well. They've outperformed the market, certainly in occupancy because of this long-stay angle.”

Cheval Maison The Palm and Cheval Maison Expo City, opened in 2023 and 2025, offer serviced apartments. The company also launched a branded residence development in Dubai Island in April.

Cheval's latest announcement comes as property developers continue to launch projects in the UAE despite concerns about the slowing of the market as the Iran war continues.

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