LG ELECTRONICS' PRISM AI WINS THREE HONORS AT 2026 AMEC AWARDS

Résumé détaillé

LG's AI-Powered Platform Recognized for Measuring the Real-World Impact of Communications News Summary LG Electronics' PRISM AI has won Gold in the Best Use of AI in Communication…

LG's AI-Powered Platform Recognized for Measuringthe Real-World Impact of Communications

SEOUL, South Korea, Nov. 11, 2026 /PRNewswire/ -- LG Electronics (LG) today announced that PRISM AI, its AI-powered communications measurement platform, has won three honors at the 2026 AMEC Global Communication Effectiveness Awards. The awards are presented by AMEC, the International Association for the Measurement and Evaluation of Communication.

The platform earned Gold in the Best Use of AI in Communication Measurement category and Silver in both the Best Use of a Measurement Framework category and the Step Change Award, which recognizes the best improvement of a measurement journey. The accolades highlight PRISM AI's potential as a reference point for the public relations and communications industry.

This year, the AMEC Global Communication Effectiveness Awards adopted a threshold-based judging model, under which each entry is evaluated against fixed criteria for excellence rather than against other entries. To protect the integrity of the process, judges are not permitted to use generative AI tools to support or inform their evaluations.

The judging places the greatest emphasis on real-world effectiveness: how reliable the findings are, whether they were acted on, and how they shape future communications planning and strategy. These priorities are reflected in PRISM AI's approach, with its integrated measurement methodology and multilingual contextual analysis designed to address these criteria, delivering dependable measurement and insights that inform business decisions.

PRISM AI measures the impact of communications, not just the volume of coverage. The platform is built around three core concepts from AMEC's Barcelona Principles 3.0: outcomes over outputs, quality plus quantity, and transparency. To put these principles into practice, it uses a dual-metric system made up of the PR Score and the Communications Impact Index.

Underpinning this approach is the platform's…

Since…

Début de l'article, extrait de PR Newswire. Pour lire la suite, ouvrez l'article chez le média.