Small Thai brands pursue big ambitions in China's import expo

Résumé détaillé

Phutawan brings its range of Thai botanical products to the 9th China International Import Expo (CIIE) held from Nov. 5 to 10 in Shanghai, hoping to reach more Chinese consumers.

BANGKOK, Nov. 7 (Xinhua) -- In Samut Prakan province just outside Thailand's capital of Bangkok, a two-story building sits amid lush greenery. Fragrances, sprays and soaps line a wall in the ground-floor reception room, where the scent of lemongrass stands out. This is where Thai fragrance brand Phutawan got its start.

"Do you know what's special about the lemongrass in this product?" Founder Chatchai Wongmanarojsri asked, picking up one of the products.

It is made with red lemongrass from Mae Hong Son Province in northern Thailand, he said. The red variety has a distinctive scent, different from that of the more common pale green variety. It was in Mae Hong Son that Chatchai drew inspiration and named the brand Phutawan, meaning "mountain and sun."

Phutawan brings its range of Thai botanical products to the 9th China International Import Expo (CIIE) held from Nov.

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